Unlocking insights with knowledge graphs

Samsung Ads uses SurrealDB to build real-time knowledge graphs for campaign execution, unifying content, user, and device data in one layer and replacing three legacy data stores.

IndustryConsumer electronics

FocusAdvertising and marketing

01 |KEY CHALLENGES

What they needed to solve

The technical and operational hurdles the team faced before adopting SurrealDB.

Inefficient data queries

Legacy systems require complex, multi-step queries to retrieve the data needed for campaign analysis, often resulting in delayed insights and suboptimal audience targeting.

Fragmented audience data

Customer profiles and behaviour data were stored in siloed systems, making it difficult to build a unified view of target audiences.

Wasted ad spend

Inability to segment audiences effectively resulted in high ad spend with suboptimal returns.

Lack of flexibility

Existing analytics platforms were rigid and unable to adapt to the company’s evolving marketing strategies.

02 |SOLUTIONS

How SurrealDB helped

The architecture decisions and SurrealDB capabilities that addressed each challenge.

Knowledge graph unification

Used SurrealDB's graph database capabilities to create a knowledge graph that linked audience data across platforms.

Real-time query performance

Enhanced data querying speeds with SurrealDB's key-value capabilities, enabling marketers to retrieve insights in seconds.

Advanced audience analytics

Developed tools for dynamic audience segmentation and real-time campaign performance tracking.

Seamless integration

Replaced legacy systems with a unified SurrealDB platform, simplifying data management and reducing costs.

03 |RESULTS

The impact

Measurable outcomes delivered after moving to SurrealDB.

25%

ROI

Improved campaign ROI

Precise audience targeting increased ROI by 25%, saving millions in annual ad spend.

0.25

SECONDS

Faster decision-making

Query times were reduced from hours to seconds, allowing for real-time campaign adjustments.

30%

LOWER COSTS

Cost savings

Eliminated the need for multiple analytics platforms, cutting operational costs by 30%.

360°

VIEW

Enhanced customer insights

Unified data provided a 360-degree view of customers, enabling deeper personalisation and engagement.

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