Real-time loyalty, reinvented

LiveSponsors rebuilt its loyalty engine on SurrealDB Cloud to eliminate rigid schemas and latency spikes. The move unified relational and document access and cut query times from 20 seconds to 7 milliseconds.

IndustryMedia and entertainment

OutcomeHalved complexity and slashed latency

01 |KEY CHALLENGES

What they needed to solve

The technical and operational hurdles the team faced before adopting SurrealDB.

Scaling limitations

A hybrid MySQL and MongoDB architecture struggled as the platform expanded across 25 operators.

Slow transactional processing

Complex transformations and aggregation logic caused bottlenecks in daily reconciliation.

Unacceptable latency

Core loyalty operations saw spikes up to 20 seconds, too slow for real-time feedback.

Rising operational complexity

Managing multiple technologies increased infrastructure burden and technical debt.

02 |SOLUTIONS

How SurrealDB helped

The architecture decisions and SurrealDB capabilities that addressed each challenge.

Migration to SurrealDB

Consolidated the loyalty engine into SurrealDB’s managed cloud service.

Flexible data modelling

Used schema-optional tables to ingest and evolve partner feeds without downtime.

SurrealQL unification

Streamlined development with SurrealQL’s blend of SQL joins and document deep fetching.

Simplified infrastructure

Replaced a multi-node stack with a streamlined, high-memory deployment.

03 |RESULTS

The impact

Measurable outcomes delivered after moving to SurrealDB.

20s 7ms

Radical latency reduction

Query performance improved dramatically for real-time loyalty logic.

↓ COMPLEXITY

Lower infrastructure overhead

Moved from complex, replicated nodes to a simplified single-node setup.

↑ SPEED

Faster iteration cycles

Surrealist tooling and REST endpoints accelerated schema changes and APIs.

LIVE

Real-time intelligence

Enabled on-the-fly balance calculations and partner recommendations.

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