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Scaling to 700,000 users without scaling complexity logo

Scaling to 700,000 users without scaling complexity

Aspire Comps migrated from Firebase to SurrealDB to eliminate bottlenecks and consolidate five backend services into one. The platform now supports 700,000 users with lower latency and built-in access control.

IndustryRetail prize competitions
OutcomeTech stack simplification from five tools to one
  1. Babcock
  2. ING
  3. British Airways
  4. Nvidia
  5. Apple
  6. SpaceX
  7. Samsung
  8. adidas
  9. Tencent
  10. Alibaba
  11. PolyAI
  12. Later
  13. Verizon
  14. Liberty Mutual
  15. Walmart
  16. Carrier
  17. Saks Fifth Avenue
  18. San Francisco Compute Company
  19. Shield AI
  20. Wix

01 |KEY CHALLENGES

What they needed to solve

The technical and operational hurdles the team faced before adopting SurrealDB.

Fragmented backend architecture

Required five separate services for data, auth, functions, and search.

Cold-start delays and latency

High latency and dependency chains impacted user experience.

Inconsistent permissions

Multiple systems caused fragmented access-control policies.

Platform growth constraints

The architecture struggled to keep up with 700,000 accounts.

02 |SOLUTIONS

How SurrealDB helped

The architecture decisions and SurrealDB capabilities that addressed each challenge.

One database to rule them all

Consolidated backend functionality into a single ACID-compliant engine.

Seamless high-speed migration

Moved data at 10,000 records per second with zero downtime.

All services under one roof

Notifications, campaigns, and recommendations now run on SurrealDB.

Built-in everything

Native search, access control, and event handling removed external tools.

03 |RESULTS

The impact

Measurable outcomes delivered after moving to SurrealDB.

5 1

5 tools down to 1

Backend complexity dropped dramatically after consolidation.

↓ LATENCY

Faster by design

SurrealDB handles high concurrency without extra caching layers.

↑ ITERATION

Built to iterate

Schemaless documents and live queries accelerated experimentation.

700K

USERS

Ready for the next 700,000

Platform now supports 700,000 users on a single consolidated stack.

MORE CASE STUDIES

See what other teams have shipped

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Unlocking insights with knowledge graphs

Samsung Ads uses SurrealDB to build dynamic, real-time knowledge graphs for smarter campaign execution - collapsing three legacy data stores into one.

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AI assistant empowering 10,000 technicians

Verizon uses SurrealDB to power a generative AI assistant for 10,000 field technicians, delivering instant access to documentation, outage updates, and workflows.

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TencentDATABASE

Unified infrastructure monitoring

Tencent consolidated nine backend tools into one real-time monitoring platform powered by SurrealDB's multi-model context graph.

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PolyAIDATABASE

High-performance customer service AI powered by RAG

PolyAI connects SurrealDB to Agent Studio for low-latency, customer-controlled RAG across voice AI experiences.

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Saks Fifth AvenueDATABASE

AI-powered personalisation at massive scale

Saks Fifth Avenue uses SurrealDB's vector search and graph capabilities to deliver real-time, AI-powered personalisation across 5 million luxury customers and 45 million monthly product-recommendation queries.

Read case study

GET STARTED

Start building with SurrealDB

The unified data layer for AI. Unify data. Unlock intelligence. Scale anywhere.

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