Scaling to 700,000 users without scaling complexity
Industry:
Retail prize competitions
Outcome:
Tech stack simplification from five tools to one
Aspire Comps migrated from Firebase to SurrealDB to eliminate bottlenecks and consolidate five backend services into one. The platform now supports 700,000 users with lower latency and built-in access control.
Key challenges
Fragmented backend architecture
Required five separate services for data, auth, functions, and search.
Cold-start delays and latency
High latency and dependency chains impacted user experience.
Inconsistent permissions
Multiple systems caused fragmented access-control policies.
Platform growth constraints
The architecture struggled to keep up with 700,000 accounts.
Solutions
One database to rule them all
Consolidated backend functionality into a single ACID-compliant engine.
Seamless high-speed migration
Moved data at 10,000 records per second with zero downtime.
All services under one roof
Notifications, campaigns, and recommendations now run on SurrealDB.
Built-in everything
Native search, access control, and event handling removed external tools.
Results
5 tools down to 1
5 → 1
Backend complexity dropped dramatically after consolidation.
Faster by design
↓ LATENCY
SurrealDB handles high concurrency without extra caching layers.
Built to iterate
↑ ITERATION
Schemaless documents and live queries accelerated experimentation.
Ready for the next 700,000
AI-READY
Prepared for real-time ML pipelines and generative AI features.
