Unlocking insights with knowledge graphs
Industry:
Consumer electronics
Focus:
Advertising and marketing
SurrealDB's multi-model engine helps Samsung Ads build dynamic, real-time knowledge graphs for smarter campaign execution by unifying content, user, and device graphs inside a single, high-performance layer. Native vector search, live queries, and rich graph traversal allow engineers to build, test, and deploy bespoke audiences on the fly - collapsing three legacy data stores into one and slashing total cost of ownership.
Key challenges
Inefficient data queries
Legacy systems require complex, multi-step queries to retrieve the data needed for campaign analysis, often resulting in delayed insights and suboptimal audience targeting.
Fragmented audience data
Customer profiles and behaviour data were stored in siloed systems, making it difficult to build a unified view of target audiences.
Wasted ad spend
Inability to segment audiences effectively resulted in high ad spend with suboptimal returns.
Lack of flexibility
Existing analytics platforms were rigid and unable to adapt to the company’s evolving marketing strategies.
Solutions
Knowledge graph unification
Used SurrealDB's graph database capabilities to create a knowledge graph that linked audience data across platforms.
Real-time query performance
Enhanced data querying speeds with SurrealDB's key-value capabilities, enabling marketers to retrieve insights in seconds.
Advanced audience analytics
Developed tools for dynamic audience segmentation and real-time campaign performance tracking.
Seamless integration
Replaced legacy systems with a unified SurrealDB platform, simplifying data management and reducing costs.
Results
Improved campaign ROI
25%
Precise audience targeting increased ROI by 25%, saving millions in annual ad spend.
Faster decision-making
H → S
Query times were reduced from hours to seconds, allowing for real-time campaign adjustments.
Cost savings
30%
Eliminated the need for multiple analytics platforms, cutting operational costs by 30%.
Enhanced customer insights
360°
Unified data provided a 360-degree view of customers, enabling deeper personalisation and engagement.
