Industry: Consumer electronics
Focus: Advertising and marketing
To improve its ad division's ability to understand and target audiences, Samsung built a knowledge graph powered by SurrealDB. This advanced solution integrates key-value and graph capabilities to offer unprecedented audience insights and enable real-time ad targeting.
Marketing teams faced long wait times to retrieve audience insights, limiting their ability to make timely decisions.
Customer profiles and behavior data were stored in siloed systems, making it difficult to build a unified view of target audiences.
Inability to segment audiences effectively resulted in high ad spend with suboptimal returns.
Existing analytics platforms were rigid and unable to adapt to the company's evolving marketing strategies.
Used SurrealDB's graph database capabilities to create a knowledge graph that linked audience data across platforms.
Enhanced data querying speeds with SurrealDB's key-value capabilities, enabling marketers to retrieve insights in seconds.
Developed tools for dynamic audience segmentation and real-time campaign performance tracking.
Replaced legacy systems with a unified SurrealDB platform, simplifying data management and reducing costs.
Precise audience targeting increased ROI by 25%, saving millions in annual ad spend.
Query times were reduced from hours to seconds, allowing for real-time campaign adjustments.
Eliminated the need for multiple analytics platforms, cutting operational costs by 30%.
Unified data provided a 360-degree view of customers, enabling deeper personalisation and engagement.
The platform's flexible data model and advanced querying capabilities provided the agility needed to build and maintain knowledge graphs for dynamic marketing strategies.