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Scaling to 700,000 users without scaling complexity

Industry: Retail prize competitions

Tech stack simplification: from five backend tools to one

Aspire Comps migrated from Firebase to SurrealDB to eliminate bottlenecks and simplify operations. By consolidating application logic and data into a single system, the team replaced five backend tools with one, and gained granular, built-in access control in the process.

Key challenges

FRAGMENTED BACKEND ARCHITECTURE

Required five separate services: Firestore, Realtime Database, Firebase Auth, Cloud Functions, and Elasticsearch.

COLD-START DELAYS AND LATENCY

Higher latency during cold starts and an intricate dependency chain affected user experience.

INCONSISTENT PERMISSIONS AND POLICIES

Multiple systems led to fragmented and complex access-control policies across the platform.

PLATFORM UNABLE TO KEEP UP WITH GROWTH

The existing architecture struggled to efficiently handle the growing user base of 700,000 accounts.

Solutions

ONE DATABASE TO RULE THEM ALL

Consolidated all backend functionality into a single ACID-compliant, multi-model engine with serverless support.

SEAMLESS, HIGH-SPEED MIGRATION

Successfully migrated data at 10,000 records per second during a 48-hour transition with zero downtime.

ALL SERVICES UNDER ONE ROOF

Notifications, campaigns, prize claims, chat, and recommendations now all run on SurrealDB.

BUILT-IN EVERYTHING

Used native search, access control, and event handling to eliminate the need for external infrastructure.

Results

5 TOOLS DOWN TO 1

5 → 1

Aspire Comps reduced backend complexity by consolidating five separate tools into one.

FASTER BY DESIGN

↓ LATENCY

SurrealDB handles high concurrency without additional caching or optimisation layers.

BUILT TO ITERATE

↑ ITERATION

Schemaless documents and live queries made it easier to test and launch new competition formats.

READY FOR THE NEXT 700,000 USERS

AI-READY

Now set up for real-time ML pipelines, intelligent recommendations, and generative AI integration.

Why SurrealDB?

With SurrealDB’s unified engine, Aspire Comps cut backend complexity, accelerated development, and set the stage for future innovations, including live competitions, intelligent search, and AI-driven features.

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