--- title: "Samsung | Case studies | SurrealDB" description: "See how Samsung Ads uses SurrealDB to build dynamic knowledge graphs for smarter campaign execution, unifying content, user, and device data in real time." url: https://surrealdb.com/customer/samsung --- ![Unlocking insights with knowledge graphs logo](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg) # Unlocking insights with knowledge graphs Samsung Ads uses SurrealDB to build real-time knowledge graphs for campaign execution, unifying content, user, and device data in one layer and replacing three legacy data stores. Industry Consumer electronics Focus Advertising and marketing 1. ![Babcock](https://surrealdb.com/assets/static/babcock.lo4rnVg1.svg) 2. ![ING](https://surrealdb.com/assets/static/ing.X3I6S3_V.svg) 3. ![British Airways](https://surrealdb.com/assets/static/british-airways.KEsZiwV-.svg) 4. ![Nvidia](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg) 5. ![Apple](https://surrealdb.com/assets/static/apple.D5pq4flY.svg) 6. ![SpaceX](https://surrealdb.com/assets/static/spacex.CQJEk-IL.svg) 7. ![Samsung](https://surrealdb.com/assets/static/samsung.CH-vQgnb.svg) 8. ![adidas](https://surrealdb.com/assets/static/adidas.DdTC5qhk.svg) 9. ![Tencent](https://surrealdb.com/assets/static/tencent.paQmLxyy.svg) 10. ![Alibaba](https://surrealdb.com/assets/static/alibaba.B16idgfM.svg) 11. ![PolyAI](https://surrealdb.com/assets/static/poly-ai.c3w_fAg6.svg) 12. ![Later](https://surrealdb.com/assets/static/later.Ds736jFO.svg) 13. ![Verizon](https://surrealdb.com/assets/static/verizon.BI7CajdX.svg) 14. ![Liberty Mutual](https://surrealdb.com/assets/static/liberty-mutual.B7qOU1pd.svg) 15. ![Walmart](https://surrealdb.com/assets/static/walmart.BjDg_Sr8.svg) 16. ![Carrier](https://surrealdb.com/assets/static/carrier.D21gC6NX.svg) 17. ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue.COIDpLSb.svg) 18. ![San Francisco Compute Company](https://surrealdb.com/assets/static/sfcc.B7jlImq4.svg) 19. ![Shield AI](https://surrealdb.com/assets/static/shield-ai.pINZ0KJr.svg) 20. ![Wix](https://surrealdb.com/assets/static/wix.DvHhmoBi.svg) 01 |KEY CHALLENGES ## What they needed to solve The technical and operational hurdles the team faced before adopting SurrealDB. ### Inefficient data queries Legacy systems require complex, multi-step queries to retrieve the data needed for campaign analysis, often resulting in delayed insights and suboptimal audience targeting. ### Fragmented audience data Customer profiles and behaviour data were stored in siloed systems, making it difficult to build a unified view of target audiences. ### Wasted ad spend Inability to segment audiences effectively resulted in high ad spend with suboptimal returns. ### Lack of flexibility Existing analytics platforms were rigid and unable to adapt to the company’s evolving marketing strategies. 02 |SOLUTIONS ## How SurrealDB helped The architecture decisions and SurrealDB capabilities that addressed each challenge. ### Knowledge graph unification Used SurrealDB's graph database capabilities to create a knowledge graph that linked audience data across platforms. ### Real-time query performance Enhanced data querying speeds with SurrealDB's key-value capabilities, enabling marketers to retrieve insights in seconds. ### Advanced audience analytics Developed tools for dynamic audience segmentation and real-time campaign performance tracking. ### Seamless integration Replaced legacy systems with a unified SurrealDB platform, simplifying data management and reducing costs. 03 |RESULTS ## The impact Measurable outcomes delivered after moving to SurrealDB. 25% ROI ### Improved campaign ROI Precise audience targeting increased ROI by 25%, saving millions in annual ad spend. 0.25 SECONDS ### Faster decision-making Query times were reduced from hours to seconds, allowing for real-time campaign adjustments. 30% LOWER COSTS ### Cost savings Eliminated the need for multiple analytics platforms, cutting operational costs by 30%. 360° VIEW ### Enhanced customer insights Unified data provided a 360-degree view of customers, enabling deeper personalisation and engagement. MORE CASE STUDIES ## See what other teams have shipped From knowledge graphs to AI assistants - how enterprise teams are building on SurrealDB. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg) DATABASE ### [Unlocking insights with knowledge graphs](https://surrealdb.com/customer/samsung) Samsung Ads uses SurrealDB to build dynamic, real-time knowledge graphs for smarter campaign execution - collapsing three legacy data stores into one. Read case study ![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg) DATABASE ### [AI assistant empowering 10,000 technicians](https://surrealdb.com/customer/verizon) Verizon uses SurrealDB to power a generative AI assistant for 10,000 field technicians, delivering instant access to documentation, outage updates, and workflows. Read case study ![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) DATABASE ### [Unified infrastructure monitoring](https://surrealdb.com/customer/tencent) Tencent consolidated nine backend tools into one real-time monitoring platform powered by SurrealDB's multi-model context graph. Read case study ![PolyAI](https://surrealdb.com/assets/static/c5fa07c66cd05131.BnC7wHcc.svg) DATABASE ### [High-performance customer service AI powered by RAG](https://surrealdb.com/customer/polyai) PolyAI connects SurrealDB to Agent Studio for low-latency, customer-controlled RAG across voice AI experiences. Read case study ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue-white.pDJ9HGmf.svg) DATABASE ### [AI-powered personalisation at massive scale](https://surrealdb.com/customer/saks) Saks Fifth Avenue uses SurrealDB's vector search and graph capabilities to deliver real-time, AI-powered personalisation across 5 million luxury customers and 45 million monthly product-recommendation queries. Read case study GET STARTED ## Start building with SurrealDB The unified data layer for AI. Unify data. Unlock intelligence. Scale anywhere. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg)![NVIDIA](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg)![Apple](https://surrealdb.com/assets/static/f7dc2519e0d212bc.Cn8MYAK7.svg)![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg)![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) SOC 2 Type 2 GDPR Cyber Essentials Plus ISO 27001 [Start for free](https://studio.surrealdb.com/current/instances/deploy) [Contact us](https://surrealdb.com/contact) ```json {"@context":"https://schema.org","@type":"Organization","name":"SurrealDB","url":"https://surrealdb.com","logo":"https://surrealdb.com/assets/static/logo.BG7_TG2b.svg","description":"SurrealDB is the unified data layer for AI. 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