--- title: "LiveSponsors | Case studies | SurrealDB" description: "See how LiveSponsors rebuilt its loyalty engine on SurrealDB Cloud, cutting query times from 20 seconds to 7 milliseconds by replacing MySQL and MongoDB." url: https://surrealdb.com/customer/livesponsors --- ![Real-time loyalty, reinvented logo](https://surrealdb.com/assets/static/5d3f8f3a82e0f97f.DRlQuNvB.svg) # Real-time loyalty, reinvented LiveSponsors rebuilt its loyalty engine on SurrealDB Cloud to eliminate rigid schemas and latency spikes. The move unified relational and document access and cut query times from 20 seconds to 7 milliseconds. Industry Media and entertainment Outcome Halved complexity and slashed latency 1. ![Babcock](https://surrealdb.com/assets/static/babcock.lo4rnVg1.svg) 2. ![ING](https://surrealdb.com/assets/static/ing.X3I6S3_V.svg) 3. ![British Airways](https://surrealdb.com/assets/static/british-airways.KEsZiwV-.svg) 4. ![Nvidia](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg) 5. ![Apple](https://surrealdb.com/assets/static/apple.D5pq4flY.svg) 6. ![SpaceX](https://surrealdb.com/assets/static/spacex.CQJEk-IL.svg) 7. ![Samsung](https://surrealdb.com/assets/static/samsung.CH-vQgnb.svg) 8. ![adidas](https://surrealdb.com/assets/static/adidas.DdTC5qhk.svg) 9. ![Tencent](https://surrealdb.com/assets/static/tencent.paQmLxyy.svg) 10. ![Alibaba](https://surrealdb.com/assets/static/alibaba.B16idgfM.svg) 11. ![PolyAI](https://surrealdb.com/assets/static/poly-ai.c3w_fAg6.svg) 12. ![Later](https://surrealdb.com/assets/static/later.Ds736jFO.svg) 13. ![Verizon](https://surrealdb.com/assets/static/verizon.BI7CajdX.svg) 14. ![Liberty Mutual](https://surrealdb.com/assets/static/liberty-mutual.B7qOU1pd.svg) 15. ![Walmart](https://surrealdb.com/assets/static/walmart.BjDg_Sr8.svg) 16. ![Carrier](https://surrealdb.com/assets/static/carrier.D21gC6NX.svg) 17. ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue.COIDpLSb.svg) 18. ![San Francisco Compute Company](https://surrealdb.com/assets/static/sfcc.B7jlImq4.svg) 19. ![Shield AI](https://surrealdb.com/assets/static/shield-ai.pINZ0KJr.svg) 20. ![Wix](https://surrealdb.com/assets/static/wix.DvHhmoBi.svg) 01 |KEY CHALLENGES ## What they needed to solve The technical and operational hurdles the team faced before adopting SurrealDB. ### Scaling limitations A hybrid MySQL and MongoDB architecture struggled as the platform expanded across 25 operators. ### Slow transactional processing Complex transformations and aggregation logic caused bottlenecks in daily reconciliation. ### Unacceptable latency Core loyalty operations saw spikes up to 20 seconds, too slow for real-time feedback. ### Rising operational complexity Managing multiple technologies increased infrastructure burden and technical debt. 02 |SOLUTIONS ## How SurrealDB helped The architecture decisions and SurrealDB capabilities that addressed each challenge. ### Migration to SurrealDB Consolidated the loyalty engine into SurrealDB’s managed cloud service. ### Flexible data modelling Used schema-optional tables to ingest and evolve partner feeds without downtime. ### SurrealQL unification Streamlined development with SurrealQL’s blend of SQL joins and document deep fetching. ### Simplified infrastructure Replaced a multi-node stack with a streamlined, high-memory deployment. 03 |RESULTS ## The impact Measurable outcomes delivered after moving to SurrealDB. 20s 7ms ### Radical latency reduction Query performance improved dramatically for real-time loyalty logic. ↓ COMPLEXITY ### Lower infrastructure overhead Moved from complex, replicated nodes to a simplified single-node setup. ↑ SPEED ### Faster iteration cycles Studio tooling and REST endpoints accelerated schema changes and APIs. LIVE ### Real-time intelligence Enabled on-the-fly balance calculations and partner recommendations. MORE CASE STUDIES ## See what other teams have shipped From knowledge graphs to AI assistants - how enterprise teams are building on SurrealDB. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg) DATABASE ### [Unlocking insights with knowledge graphs](https://surrealdb.com/customer/samsung) Samsung Ads uses SurrealDB to build dynamic, real-time knowledge graphs for smarter campaign execution - collapsing three legacy data stores into one. Read case study ![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg) DATABASE ### [AI assistant empowering 10,000 technicians](https://surrealdb.com/customer/verizon) Verizon uses SurrealDB to power a generative AI assistant for 10,000 field technicians, delivering instant access to documentation, outage updates, and workflows. Read case study ![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) DATABASE ### [Unified infrastructure monitoring](https://surrealdb.com/customer/tencent) Tencent consolidated nine backend tools into one real-time monitoring platform powered by SurrealDB's multi-model context graph. Read case study ![PolyAI](https://surrealdb.com/assets/static/c5fa07c66cd05131.BnC7wHcc.svg) DATABASE ### [High-performance customer service AI powered by RAG](https://surrealdb.com/customer/polyai) PolyAI connects SurrealDB to Agent Studio for low-latency, customer-controlled RAG across voice AI experiences. Read case study ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue-white.pDJ9HGmf.svg) DATABASE ### [AI-powered personalisation at massive scale](https://surrealdb.com/customer/saks) Saks Fifth Avenue uses SurrealDB's vector search and graph capabilities to deliver real-time, AI-powered personalisation across 5 million luxury customers and 45 million monthly product-recommendation queries. Read case study GET STARTED ## Start building with SurrealDB The unified data layer for AI. Unify data. Unlock intelligence. Scale anywhere. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg)![NVIDIA](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg)![Apple](https://surrealdb.com/assets/static/f7dc2519e0d212bc.Cn8MYAK7.svg)![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg)![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) SOC 2 Type 2 GDPR Cyber Essentials Plus ISO 27001 [Start for free](https://studio.surrealdb.com/current/instances/deploy) [Contact us](https://surrealdb.com/contact) ```json {"@context":"https://schema.org","@type":"Organization","name":"SurrealDB","url":"https://surrealdb.com","logo":"https://surrealdb.com/assets/static/logo.BG7_TG2b.svg","description":"SurrealDB is the unified data layer for AI. 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