--- title: "Aspire Comps | Case studies | SurrealDB" description: "Discover how Aspire Comps migrated from Firebase to SurrealDB and scaled to 700,000 users." url: https://surrealdb.com/customer/aspire --- ![Scaling to 700,000 users without scaling complexity logo](https://surrealdb.com/assets/static/538c91af38382342.C6Y40xwk.svg) # Scaling to 700,000 users without scaling complexity Aspire Comps migrated from Firebase to SurrealDB to eliminate bottlenecks and consolidate five backend services into one. The platform now supports 700,000 users with lower latency and built-in access control. Industry Retail prize competitions Outcome Tech stack simplification from five tools to one 1. ![Babcock](https://surrealdb.com/assets/static/babcock.lo4rnVg1.svg) 2. ![ING](https://surrealdb.com/assets/static/ing.X3I6S3_V.svg) 3. ![British Airways](https://surrealdb.com/assets/static/british-airways.KEsZiwV-.svg) 4. ![Nvidia](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg) 5. ![Apple](https://surrealdb.com/assets/static/apple.D5pq4flY.svg) 6. ![SpaceX](https://surrealdb.com/assets/static/spacex.CQJEk-IL.svg) 7. ![Samsung](https://surrealdb.com/assets/static/samsung.CH-vQgnb.svg) 8. ![adidas](https://surrealdb.com/assets/static/adidas.DdTC5qhk.svg) 9. ![Tencent](https://surrealdb.com/assets/static/tencent.paQmLxyy.svg) 10. ![Alibaba](https://surrealdb.com/assets/static/alibaba.B16idgfM.svg) 11. ![PolyAI](https://surrealdb.com/assets/static/poly-ai.c3w_fAg6.svg) 12. ![Later](https://surrealdb.com/assets/static/later.Ds736jFO.svg) 13. ![Verizon](https://surrealdb.com/assets/static/verizon.BI7CajdX.svg) 14. ![Liberty Mutual](https://surrealdb.com/assets/static/liberty-mutual.B7qOU1pd.svg) 15. ![Walmart](https://surrealdb.com/assets/static/walmart.BjDg_Sr8.svg) 16. ![Carrier](https://surrealdb.com/assets/static/carrier.D21gC6NX.svg) 17. ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue.COIDpLSb.svg) 18. ![San Francisco Compute Company](https://surrealdb.com/assets/static/sfcc.B7jlImq4.svg) 19. ![Shield AI](https://surrealdb.com/assets/static/shield-ai.pINZ0KJr.svg) 20. ![Wix](https://surrealdb.com/assets/static/wix.DvHhmoBi.svg) 01 |KEY CHALLENGES ## What they needed to solve The technical and operational hurdles the team faced before adopting SurrealDB. ### Fragmented backend architecture Required five separate services for data, auth, functions, and search. ### Cold-start delays and latency High latency and dependency chains impacted user experience. ### Inconsistent permissions Multiple systems caused fragmented access-control policies. ### Platform growth constraints The architecture struggled to keep up with 700,000 accounts. 02 |SOLUTIONS ## How SurrealDB helped The architecture decisions and SurrealDB capabilities that addressed each challenge. ### One database to rule them all Consolidated backend functionality into a single ACID-compliant engine. ### Seamless high-speed migration Moved data at 10,000 records per second with zero downtime. ### All services under one roof Notifications, campaigns, and recommendations now run on SurrealDB. ### Built-in everything Native search, access control, and event handling removed external tools. 03 |RESULTS ## The impact Measurable outcomes delivered after moving to SurrealDB. 5 1 ### 5 tools down to 1 Backend complexity dropped dramatically after consolidation. ↓ LATENCY ### Faster by design SurrealDB handles high concurrency without extra caching layers. ↑ ITERATION ### Built to iterate Schemaless documents and live queries accelerated experimentation. 700K USERS ### Ready for the next 700,000 Platform now supports 700,000 users on a single consolidated stack. MORE CASE STUDIES ## See what other teams have shipped From knowledge graphs to AI assistants - how enterprise teams are building on SurrealDB. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg) DATABASE ### [Unlocking insights with knowledge graphs](https://surrealdb.com/customer/samsung) Samsung Ads uses SurrealDB to build dynamic, real-time knowledge graphs for smarter campaign execution - collapsing three legacy data stores into one. Read case study ![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg) DATABASE ### [AI assistant empowering 10,000 technicians](https://surrealdb.com/customer/verizon) Verizon uses SurrealDB to power a generative AI assistant for 10,000 field technicians, delivering instant access to documentation, outage updates, and workflows. Read case study ![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) DATABASE ### [Unified infrastructure monitoring](https://surrealdb.com/customer/tencent) Tencent consolidated nine backend tools into one real-time monitoring platform powered by SurrealDB's multi-model context graph. Read case study ![PolyAI](https://surrealdb.com/assets/static/c5fa07c66cd05131.BnC7wHcc.svg) DATABASE ### [High-performance customer service AI powered by RAG](https://surrealdb.com/customer/polyai) PolyAI connects SurrealDB to Agent Studio for low-latency, customer-controlled RAG across voice AI experiences. Read case study ![Saks Fifth Avenue](https://surrealdb.com/assets/static/saks-fifth-avenue-white.pDJ9HGmf.svg) DATABASE ### [AI-powered personalisation at massive scale](https://surrealdb.com/customer/saks) Saks Fifth Avenue uses SurrealDB's vector search and graph capabilities to deliver real-time, AI-powered personalisation across 5 million luxury customers and 45 million monthly product-recommendation queries. Read case study GET STARTED ## Start building with SurrealDB The unified data layer for AI. Unify data. Unlock intelligence. Scale anywhere. ![Samsung](https://surrealdb.com/assets/static/4c58b81e7b3c9466.C_Hv0eml.svg)![NVIDIA](https://surrealdb.com/assets/static/nvidia.DaIEuMil.svg)![Apple](https://surrealdb.com/assets/static/f7dc2519e0d212bc.Cn8MYAK7.svg)![Verizon](https://surrealdb.com/assets/static/18b99996c689000f.B5PQ-nI9.svg)![Tencent](https://surrealdb.com/assets/static/401d8346058682c8.DqM87mst.svg) SOC 2 Type 2 GDPR Cyber Essentials Plus ISO 27001 [Start for free](https://studio.surrealdb.com/current/instances/deploy) [Contact us](https://surrealdb.com/contact) ```json {"@context":"https://schema.org","@type":"Organization","name":"SurrealDB","url":"https://surrealdb.com","logo":"https://surrealdb.com/assets/static/logo.BG7_TG2b.svg","description":"SurrealDB is the unified data layer for AI. 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